The Alpha Era collection is a culmination of our 3-year journey to bring you prestigious, unparalleled timepieces. Alpha Era+ watches are crafted from the finest raw materials and assembled with a custom sweeping movement. You’ll feel like an alpha when rocking the newest standard of watchmaking in its most timeless form.

  – Gold Plated: Standard with AAAAA-AAAA quality hand-set CZ Stones

Stone Setting

– ALL STONES ARE HAND-SET one-by-one, and are run through a strict 4-part inspection process to assure perfection.

– We use a unique setting method allowing all of the stones to fit perfectly together, meaning no empty space in between which provides the BEST overall look and shine. There are NO other watches on the market with this level of precision hand setting.

– The Fully Iced watches contain over 2500 hand set stones

– Bezel contains 30 3.8mm round cut stones